Ready to Crush Your B2B Sales Quota?

Learn from Andrew Barbuto, a Top Sales Producer with $350M in Closed Deals.

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Welcome to your all-inclusive guide for B2B sales where Andrew Barbuto shares key learnings from his journey to becoming a top sales producer in the digital media industry.

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hi I'm Andrew!

With nearly a decade of B2B sales experience and $350 million in closed deals, my goal is to empower you with actionable strategies to consistently crush quotas and drive unparalleled success.

As a seasoned sales expert in digital media, I’ve distilled my top sales strategies into a practical guide designed to fast-track your B2B sales success.

My book covers the entire sales cycle—from planning to closing faster, more profitable deals. You'll learn how to leverage resources like your CRM, lead generation tools, and AI to maximize business development, revenue and consistently crush your sales quota.

In the meantime, explore my blog, newsletter, and YouTube channel for valuable B2B sales tips, tricks, and training.

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Free downloads for sales guides

Cold Outreach Strategy to Guarantee Meetings

Unlock the secrets to consistently securing meetings with high-value prospects—leading to more closed deals and faster growth.

Download the guide and watch the accompanying video to see it in action.

Meeting Hack to Secure Next Steps in 5 Minutes

Streamline your sales meetings with my go-to hack for securing next steps. This guide breaks down the technique and script, ensuring every meeting progresses your deals forward.

Download the script of what I say to secure next steps in meetings and a video of me reading it.

the book

TOP SALES PRODUCER: HOW TO CRUSH YOUR SALES QUOTA

My book is a step-by-step guide on how to close faster, more profitable B2B deals starting from day one.

It outlines my proven 10-step sales method, designed to help new salespeople ramp up quickly and experienced reps close bigger deals faster to crush sales quotas.

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The Sales Marathon

The Sales Marathon is a modern business fable about what truly separates consistent top performers from those who burn out or stall. Rather than teaching tactics, this book reveals the mindset behind sustained success in B2B sales.

Through the story of Eric (talent + shortcuts) and Daniel (discipline + long-term effort), the book shows:

  • Why early success built on charm eventually runs out

  • How curiosity and coachability create long-term advantage

  • Why consistency beats intensity — every time

  • How real Champions are developed, not found

  • What it means to become a trusted partner, not a vendor

This is a book about growth, identity, and the real work success demands.

If Top Sales Producer teaches how to sell at the highest level,
The Sales Marathon teaches who you must become to sustain it.

Who It’s For

  • Sales professionals learning to play the long game

  • New reps building foundational confidence and identity

  • Top performers sharpening mindset and discipline

  • Leaders developing team culture and shared standards

Core Message

Talent gets you in the door.
Discipline, curiosity, and service keep you in the room.

Perfect For Readers Who Liked:

The Go-Giver
The Alchemist
Who Moved My Cheese?

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…the most important part of sales isn’t the pitch—it’s the connection.

 what people say

  • "Powerful. Practical. Proven. And much needed! Top Sales Producer: How to Crush Your Sales Quota is a breath of fresh air that spells out exactly how Andrew Barbuto became a top sales producer and shows salespeople specifically what they must do to become one, too. It's been a long, long time since I enjoyed a book packed with so much sales goodness. Stop looking for the secret sauce or quick fix and instead follow this masterful roadmap that Barbuto has crafted for those looking to take their sales game to an entirely new level."

    — Mike Weinberg, Author of the 10-year bestseller, New Sales. Simplified., Sales Management. Simplified, and The First-Time Manager: Sales

  • "Andrew did the work to be top sales rep. Now he is going to help you scale up the stacked tracking. Follow this blueprint."

    – Anthony Iannarino, Best-Selling Author of The Only Sales Guide You’ll Ever Need and Elite Sales Strategies.

  • "Read immediately, but only if you want to increase your level of success. This is the most complete playbook for B2B salespeople you will ever find. Every facet of the complex sale is explained in depth. Zero fluff, pure meat because the book is written by someone who has not only done it but is still to this day crushing it as an elite salesperson. "

    – Mark Hunter, “The Sales Hunter”, Best-Selling Author of High Profit Prospecting

  • "Andrew Barbuto's 'Top Sales Producer: How To Crush Your B2B Sales Quota' is a masterclass in sales excellence. With a clear, actionable methodology, Andrew demystifies the complexities of B2B sales and provides a roadmap that any salesperson can follow to achieve remarkable success. From onboarding to closing deals, Andrew's step-by-step guide is filled with practical insights and proven strategies that will elevate your sales game. This book isn't just about hitting your quota—it's about transforming how you approach every aspect of the sales process to become a top performer. A must-read for sales professionals at all stages of their career."

    – Lee Salz, bestselling author of Sales Differentiation and Sell Different!

  • "Starting a new sales job can be daunting. Orientation is over, and you're left wondering, "What do I do now?" That’s where Andrew Barbuto’s book comes in. With 30 – 40 % of new salespeople leaving within their first year, this book is a critical resource. Andrew’s approach takes the guesswork out of the equation, offering a detailed, step-by-step guide to achieving sales success. His unique perspective—believing in and practicing sales as a form of helping—shines through on every page. This isn’t just a how-to guide; it’s a roadmap crafted from Andrew’s own experiences, designed to equip new hires with the mindset and skills they need to thrive in their sales careers. Sales leaders, buy this one for every new or struggling person on your team."

    – Barbara Weaver Smith, PhD, Founder & CEO, The Whale Hunters, Inc.

  • "This book is loaded with step-by-step instructions for the entire selling process. One notable nugget in Andrew’s book is his detailed framework for separating the research step from outreach. Implement even a fraction of what Andrew suggests and you will achieve goal with less effort."

    – Marylou Tyler Chief Executive Officer at Strategic Pipeline, Bestselling Author of "Predictable Revenue: Turn Your Business into a Sales Machine!"

  • “When a successful salesperson shares their insights, it's wise to pay attention. In a world where many are searching for shortcuts, Andrew's methodology offers a practical, actionable approach that sellers can apply right away. This book is a valuable resource for anyone dedicated to mastering the art of sales.”

    - Lee Bartlett, Managing Partner at Bartlett Schenk & Company, Best-Selling Author of The No.1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman

  • "Top Sales Producer is an incredible guide that teaches you everything you need to know to close big deals and crush your sales quota. Andrew doesn't just tell you what to do; he shows you how, with real-world examples and insights that resonate. His focus on finding qualified leads and delivering standout demos is gold."

    — Brandon Bornancin, CEO, Seamless.AI and Best-Selling Author of The Power of Going All-In

  • “Top Sales Producer: How To Crush Your Sales Quota” is a must read and an absolute game-changer for anyone in the sales industry. Andrew Barbuto’s step-by-step guide offers practical, actionable strategies that are rooted in real-world experience. From onboarding to closing deals, every chapter is packed with valuable insights that will help both new and seasoned salespeople excel. Andrew’s ability to break down complex sales processes into easy-to-understand concepts, coupled with his emphasis on full support and client-centric strategies, makes this book an indispensable resource.  And, importantly, this book is a guide for those in true sales roles but also for those in the ad industry and elsewhere that are indirectly selling to teams and clients alike.  If you are in a service industry in any capacity, definitely…read on.”

    — Rick Acampora, Global CEO, Assembly 

  • “Top Sales Producer: How to Crush Your B2B Sales Quota' is more than just a book—it's an actionable framework that transforms theoretical knowledge into practical, everyday success. Andrew's method is clear, precise, and adaptable, making it an essential read for new sellers looking to build a strong foundation and seasoned sellers seeking to refine their approach in today's dynamic sales environment. This book is an invaluable resource for anyone serious about mastering the art of B2B sales."

    – Tom Burke, Chief Revenue Officer, AI Digital

  • " "Top Sales Producer" encapsulates Andrew Barbuto's exceptional sales expertise and dedication. Having worked closely with Andrew, I can attest to his strategic, consultative approach that consistently delivers results. This book is packed with actionable insights that have made Andrew a top performer in B2B sales, and it's a must-read for anyone looking to elevate their sales game.”

    – Ilya Vayser, RVP Enterprise Sales, RTB House

  • "Top Sales Producer by Andrew Barbuto is a much-needed, modern take on B2B sales. Andrew masterfully encapsulates what it takes to excel as a top salesperson today—combining domain expertise with a strategic, consultative approach. His customer-centric method emphasizes truly listening to understand prospects' needs before recommending the most effective solution. Drawing from his extensive experience as a top salesperson, as well as insights from numerous sales books and other industry leaders, Barbuto has created the how-to guide he wished he had when he started. This step-by-step roadmap is essential reading for any salesperson looking to elevate their game from day one."

    — Andy Paul, Sales expert and Best-selling Author

  • “Top Sales Producer” is one gigantic billboard of sales success. With endorsements from legends like Mike Weinberg, Anthony Iannarino, Mark Hunter, Lee Salz — and a Foreword from one of his clients — Andrew Barbuto delivers exactly what you’d expect: real, proven strategies from a top-performing sales professional and gifted teacher. Whether you're just getting started in enterprise sales or you're a seasoned veteran, this book offers clear processes, practical language, and step-by-step guidance tailored to complex B2B deals — all grounded in the client’s needs, goals, and challenges. What impressed me most was how each chapter builds on the last — and how Andrew provides not just theory, but exact wording to use in real-world sales situations. He lives out Zig Ziglar’s principle: “You can have everything in life you want if you will just help enough other people get what they want.” This book is the embodiment of that philosophy. While it’s geared toward enterprise sales, the principles inside are universal. If you want to become a top producer, this book belongs within arm’s reach of your desk.

    - Bob Burg, co-author of bestseller The Go-Giver

  • If you're a manager and you just hired a new salesperson who needs to learn the A to Z of selling and what it takes to be a top performer, this book is it. There is so much great content, even I took a few notes and dog-eared a few pages! A great contribution to the compendium of the sales profession!

    Victor Antonio – Top Sales Trainer, Author, and Host of the #1-ranked podcast Sales Influence

  • In 2025, I took on a unique and exciting challenge — launching a European AdTech brand in the U.S. market. I knew the road would be tough, especially with zero brand recognition stateside. After following Andrew on LinkedIn for over a year and consistently finding value in his content, I reached out to explore 1:1 coaching. I was looking for honest, direct feedback, someone in my corner beyond my UK-based leadership, and support in sharpening fundamentals I’d let slip over the years. The program delivered all of that — and more. Andrew helped me refine my messaging, navigate high-stakes deals with major brands, and stay grounded during a chaotic startup ramp with limited structure or oversight. Just as importantly, the coaching kept my mindset strong through moments of uncertainty. Pairing 1:1 coaching with his Top Sales Producer book has been essential to my early success in this role. I’m excited to continue working with Andrew — no hesitation.

    – Travis roznos, Sales Director at Nano interactive

Andrew'S sales tips

Andrew Barbuto has consistently been the top sales producer at leading AdTech companies, leveraging his expertise to close $350 million in software and services B2B sales.

His methods are proven, actionable, consistent and designed to elevate your sales performance.

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Top Sales Producer Blog

your ultimate resource for mastering B2B sales.

Whether you’re an experienced sales professional, work in new business development or are just starting out, our blog offers actionable insights, proven strategies, and expert advice to help you build a sales plan that consistently crushes sales quota.

Explore topics ranging from effective prospecting to closing complex deals while getting the most out of your CRM to start transforming your sales approach today.

Top Sales Producer Blog
Top Sales Books of All Time: 13 Reads That Shaped My Sales Success
Top Sales Books of All Time: 13 Reads That Shaped My Sales Success

When people search for the Top Sales Books of All Time, they want two things: proven classics and proof these books actually work.

Over the past decade, I’ve closed more than $350 million in complex software and media deals. Along the way, I read dozens of sales books, tested their ideas, and kept the principles that drove results. These 13 shaped my career and influenced my own book, Top Sales Producer: How to Crush Your Sales Quota.

This isn’t just a list — it’s why each book deserves a spot on any “best sales books” list and how I applied it to build a repeatable system.

📺 Want more? I recorded a YouTube video breaking down my Top 10 Sales Books and how I’ve applied them in real-world deals. Watch it here.

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Mastering the Art of Follow-Up in Sales: Persistence Beats Resistance
Mastering the Art of Follow-Up in Sales: Persistence Beats Resistance

In this blog post, we’ll review the most important task you can do in sales.

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Think Different: How Independent Thinking Drives Sales Success
Think Different: How Independent Thinking Drives Sales Success

Succeeding in sales requires being an independent thinker. My latest blog post touches on how doing things that others aren't like sending handwritten notes to prospects can break through the noise and create opportunities.

Read More →
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If you’re not helping, you’re not selling!

My book is the guide I wish I had when I started in sales.

It includes best practices for the entire B2B sales cycle taking you from day one to “close won”.

Whether you’re new to sales or an experienced pro, this step-by-step guide will help you close faster, more profitable deals, expedite your ramp-up, crush your quota and become your company’s top sales producer!

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get in TOUCH with andrew!

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