COMING EARLY 2027
TOP SALES PRODUCER:
BUILDING CUSTOMERS FOR LIFE
Closing the deal is only half the job.
Building Customers for Life picks up where Top Sales Producer: How to Crush Your Sales Quota left off—showing B2B salespeople what to do after the contract is signed to successfully onboard customers, create value, grow relationships, retain business and become long-term strategic partners.
Built from the lessons I've learned generating more than $450 million in B2B sales and managing customer relationships that have grown over years, Part 2 completes the Top Sales Producer sales methodology.
WINNING THE CUSTOMER IS ONLY THE BEGINNING
Most sales books focus on what happens before the contract is signed:
Prospecting. Discovery. Presenting. Negotiating. Closing.
But some of the biggest opportunities in sales come afterward.
How do you deliver on what you sold?
How do you become a strategic partner instead of another vendor?
How do you grow the relationship without constantly trying to sell something?
How do you protect the business when something goes wrong?
How do you turn a new customer into a Customer for Life?
That's what this book is about.
WHAT YOU'LL LEARN
building Customers for Life covers the complete post-sale journey
for B2B salespeople, including how to:
Set expectations and establish alignment immediately after the close
Create an exceptional kickoff and onboarding experience
Drive adoption and early customer momentum
Consistently create value beyond the product you sold
Identify and earn account-growth opportunities
Build relationships beyond a single point of contact
Become a trusted partner and strategic resource
Navigate problems without losing customer trust
Strengthen retention and renewal
Build Customers for Life
Turn long-term customer success into career leverage
COMING EARLY 2027
Get Your Blueprint for Becoming a Top B2B Sales Producer
In Top Sales Producer, you’ll learn how to:
Identify and prioritize the right prospects
Research and prepare for high-value opportunities
Turn cold prospects into qualified sales conversations
Run effective discovery meetings and uncover real customer needs
Position your solution around the value it can create
Deliver presentations and demos that stand out
Advance opportunities and maintain momentum
Navigate objections, negotiations and complex buying processes
Build stronger relationships throughout the sales process
Close more business and consistently exceed your sales quota
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