B2B Sales Coaching to Crush Your Sales Quota
Transform the Way You Sell
Master the proven 10-Step system for winning complex deals, growing accounts, and hitting your quota consistently.
This tailored coaching program gives you the exact processes, scripts, and deal strategies top producers use to build pipeline, lead high-value sales conversations, and advance deals with confidence.
Developed from $350M+ in closed B2B software and services revenue, this is not theory—it’s a repeatable system for becoming a top performer.
You’ll receive personal, one-on-one coaching directly with Andrew Barbuto, where we’ll apply the Top Sales Producer methodology to your exact pipeline, accounts, and deal scenarios.
Together, we’ll create more qualified, profitable opportunities that move forward and close—while elevating your skills, confidence, and presence so that prospects and clients want to work with you.
What You’ll Learn
A Repeatable Sales System
Follow a structured 10-Step framework for prospecting, leading strong sales conversations, advancing deals, and closing with confidence.
High-Impact Messaging & Positioning
Create messaging, outreach, and meeting narratives that differentiate you from competitors and make prospects want to talk to you.
Deal Strategy & Qualification Discipline
Identify which opportunities are truly winnable, where to spend your time, and how to progress deals efficiently with internal Champions.
Executive-Level Communication Skills
Run meetings that are clear, concise, and value-driven — even with senior-level stakeholders.
Immediate Real-World Application
Everything is applied directly to your current pipeline, accounts, and live opportunities — not theory or generic role-play.
Whether you’re managing $100M in revenue or building your first pipeline, this training sharpens your skills, increases your confidence, and drives measurable results.
One-on-One Coaching
Personalized coaching for individual sellers:
Weekly or bi-weekly 1:1 coaching
Deal strategy + pipeline guidance
Role-play to sharpen sales conversations
Custom messaging & outreach development
Access to scripts, templates, & frameworks
Coaching & Training Programs
Group Coaching
Live group-based training + accountability:
Weekly group training sessions
Breakout practice & real scenarios
Peer accountability + coaching
Messaging, outreach & objection playbooks
Ideal for early-career or growing sellers
Team Training & Workshops
Sales enablement for teams & organizations:
Customized workshop sessions
Live role-play & scenario coaching
Go-to-market & discovery frameworks
Ideal for teams seeking consistency
Virtual or in-person delivery available
Travis Roznos, Sales Executive at Affinity Solutions
In 2025 I found myself in a very unique and exciting career opportunity, which was launching a European Ad Tech brand in the US market. I knew going in that there would be many challenges even outside the obvious in that the market doesn't know the brand. After following Andrew on LinkedIn the previous 12 months and really seeing value out of his posts and content, I reached out directly to explore what a coaching program would look like. I offered that my core objectives really would be to have someone in my corner for the first 6 months in particular, direct/honest feedback, overall support sitting outside of my CRO/CEO in the UK, and to help me refine sales fundamentals that I had perhaps gotten a bit lazy with in years past.
The program has helped me hone in on effective messaging, has helped me get better at nurturing around key opportunities involving the biggest of brands in multiple verticals, and overall has served as an extremely helpful sounding board and source of hope during a tough onboarding situation in a startup environment with very little oversight or structure. Perhaps even more important is that the program has helped me keep my mindset in check, maintaining a helpful perspective in a time of uncertainty. The 1:1 coaching in parallel to Andrew's book has been essential to early success in this role! I look forward to continuing to work with Andrew going forward without hesitation!
Choose your plan
Popular
One-on-One Coaching
$250 per session
For: Individual sellers who want personalized guidance and deal support
Format: Weekly or bi-weekly 60-minute coaching sessions
Includes:
What’s Included:
Weekly or bi-weekly 1:1 coaching (60 minutes)
Deal strategy, call prep, & negotiation planning
Custom messaging & ICP/account tiering
Role-play practice for discovery & closing
Pipeline reviews & quota alignment
Templates, scripts, talk tracks, & planning tools
Direct support between sessions
Signed copy of Top Sales Producer + Workbook included
Outcomes:
Stronger pipeline quality
Confidence and clarity in complex sales conversations
Consistent deal progression and quota achievement
Investment:
$250 per session
4 Sessions — $1,000
8 Sessions — $2,000
12 Sessions — $3,000
Group Coaching
Varies by Group size
For: Sellers who want to build skills together in a structured learning environment
Format: Weekly live group sessions
Includes:
Frameworks, scripts, and talk tracks you can apply immediately
Breakout practice with real deal and pipeline scenarios
Coaching and feedback during sessions
Accountability checkpoints and progress tracking
Supportive peer community to reinforce consistency
Outcomes:
Shared language and frameworks across the team
Peer accountability that improves consistency and follow-through
Immediate application to live deals and customer conversations
Team Training & Sales Workshops
$1,000 per workshop
For: Sales teams & organizations seeking to elevate performance at scale
Format: Virtual or in-person workshops (half-day or full-day)
Includes:
Customized training agenda based on your product, ICP, and market
Live role-play, objection handling, and real scenario breakdowns
Consultative selling, discovery, and deal-advancement frameworks
Optional follow-up coaching to support execution and adoption
Outcome:
Your team will develop a repeatable, scalable sales process — and the confidence to execute it.
The Top Sales Producer System (10 Steps)
This system covers key areas such as crafting effective scripts, qualifying leads efficiently, and conducting impactful meetings. It also delves into engaging C-suite executives, advancing deals swiftly, overcoming objections, and collaborative negotiations—all aimed at helping you close deals successfully and build long-term client relationships.
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Get up to speed fast. Learn your product, your market, your ICP, and your internal process so you can speak with confidence and credibility from the start.
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Build a focused territory plan. Identify the right companies, the right contacts, and the right problems to solve before outreach begins.
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Use value-driven, multi-channel outreach to book high-quality meetings. Stay persistent, relevant, and consistent — not spammy.
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Leverage all available resources to immediate build credibility and set your meetings up for success.
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Lead structured conversations that uncover goals, challenges, priorities, and impact. Ask precise, layered questions that reveal the real problem to solve.
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Present your solution in the prospect’s language. Connect directly to their goals and make the recommendation feel tailored, relevant, and necessary.
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Strengthen influence and momentum through thoughtful cadence and planning. Run impactful follow-up meetings, internal reviews, Lunch & Learns, competitive positioning sessions, and inbound qualification conversations with authority.
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Deliver a focused demo that reinforces business outcomes — not product features. Show how your solution removes friction, improves process, or drives measurable results.
Keep forward progress intentional. Recap effectively, create urgency without pressure, and enable your champion to sell internally. Momentum must be proactively managed.
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Co-create the proposal with your Champion. Make pricing, scope, value, and ROI clear and defensible to every stakeholder. No surprises.
Support your proposals with compelling financial cases that justify investment.
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Negotiate collaboratively rather than adversarially. Resolve concerns, finalize terms, and close in a way that strengthens trust — not erodes it.
Apply proven techniques to close deals consistently and establish strong, long-term client relationships.
Book a Free Consultation
Let’s talk through your goals, pipeline, and current challenges — and determine whether this coaching is the right fit for you. No pressure, no pitch. Just a real sales conversation.
What We’ll Cover in the Call:
Your current sales role, territory, or book of business
The biggest opportunities + bottlenecks in your pipeline
Where you want to level up (skills, systems, or execution)
Which coaching program makes the most sense for your goals
Outcome:
You’ll walk away with clarity on your path to consistent quota attainment — whether or not we decide to work together.
Frequently asked questions
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This is tailored for B2B sales professionals and teams at all stages of their careers, especially those in complex sales environments like digital media and SaaS.
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Most clients see improvements in their conversations, confidence, and pipeline quality within the first 1–3 sessions. Closing cycles vary based on deal length, but momentum shift is noticeable early.
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No. We can work from zero pipeline and build your territory, messaging, and outreach strategy from the ground up — or optimize your current pipeline to progress deals faster.
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Yes. The system was designed to be repeatable and learnable — not dependent on personality or experience. New sellers typically ramp faster with structure.
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No. The focus is performance mechanics — deal strategy, influence, value articulation, and pipeline control. These are the exact skills top producers refine continuously.
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Yes. The 10-Step System applies across complex B2B sales — including SaaS, AdTech, services, media, consulting, and multi-stakeholder enterprise deals.
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You can reschedule sessions with 24 hours’ notice. I am flexible — we’ll make the program work around real-world travel and meeting schedules.
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Yes. I run customized team workshops and enablement programs for organizations. See the Team Training & Workshops section to request a proposal.
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No. The coaching program is hands-on and tailored. If you have the book or Workbook, we’ll pull from it — but it’s not required before starting.No. The coaching program is hands-on and tailored. If you have the book or Workbook, we’ll pull from it — but it’s not required before starting.
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You can book a single 1:1 coaching session at the standard rate before committing to a package.
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Email me at Andrew@AndrewBarbuto.com — I’ll respond directly.
Ready to Become a Top Sales Producer?
Let’s talk through your goals and determine the right path to help you sell with confidence, consistency, and control.