Building Trust in Sales: How to Turn Skepticism into Long-Term Partnerships In this video, Andrew Barbuto, Senior Agency Lead at Basis and author of 'Top Sales Producer, How To Crush Your Sales Quota,' discusses the importance of building trust in sales. Andrew shares strategies starting from the first conversation with a prospect, emphasizing the role of credibility, active listening, and transparency. He provides actionable tips on becoming a trusted advisor rather than just a vendor, and highlights real-life examples to illustrate his points. The key takeaway is that consistent trust-building leads to long-term client relationships that drive business success. Subscribe for more insights and visit Andrew's website for a sneak peek of his upcoming book. 00:00 Introduction: The Importance of Trust in Sales 00:14 Building Trust from Day One 00:35 Overcoming Initial Skepticism 01:05 Becoming a Trusted Advisor 02:32 Active Listening and Understanding Client Needs 04:13 Transparency and Admitting Mistakes 04:56 Building Trust Through Actions 07:00 Final Thoughts on Trust 07:53 Conclusion and Next Steps Download my Meeting Hack: How to Secure Next Steps in 5 Minutes: https://andrewbarbuto.com/resources Cold Outreach Strategy: https://andrewbarbuto.com/resources Book Waitlist: https://andrewbarbuto.com/ LinkedIn: www.LinkedIn.com/in/andrewbarbuto #salestips #saas #salestraining #sales #softwaresales #b2bsales #salestraining #salescoaching #salesforce #selfimprovementbooks #selfimprovement #selfdevelopment #salestips #salestraining #b2bsales #salesforce #sales #salestraining #salestips #selfhelp #selfimprovement #selfimprovement #salesstrategy #jordanbelfort #belfort #salefunnel