In this video, Andrew Barbuto explores the vast opportunities and complexities inherent in the Connected TV (CTV) space. He discusses the significant potential CTV holds for advertisers and agencies, particularly in reaching audiences via the historically effective yet previously expensive TV screen. Andrew provides a detailed breakdown of CTV acronyms, buying strategies, and the current and future trends of the market, including streaming surpassing cable, the increase in ad-supported streaming services, the role of private marketplace deals, and emerging formats such as QR codes and shoppable ads. This comprehensive overview will equip advertisers with the knowledge to leverage CTV effectively, ensuring optimal reach and engagement.