In the first episode of our CTV Unplugged series, "Navigating the Complex World of Connected TV Advertising," we delved into the current CTV landscape. Our panel guests explored the vast opportunities and challenges of advertising in this dynamic space. We examined today's CTV trends and where growth was expected. We discussed the intricacies of CTV fragmentation and how it impacted advertising efforts. We also provided insights into the fragmented ecosystem, discovered how to turn challenges into opportunities, and discussed navigating the maze of CTV partnerships with expert guidance.